Click on the "Recorder - Clerk Fictitious Business Name" link to go directly to that page. 

A trade name, trading name, or business name is a pseudonym frequently used by companies to operate under a name different from their registered, legal name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with the relevant government body is often required.

Source: https://en.wikipedia.org/wiki/Trade_name